World of Warcraft: Shadowlands Becomes Fastest-Selling PC Game of All Time
Activision Blizzard announced in a press release that
World of Warcraft: Shadowlands
has become the
fastest-selling PC game of all time
! By day one of launch on November 23rd, the expansion had sold over 3.7 million copies, breaking the previous record set by
Diablo III at 3.5 million
3.3 million copies of Legion
, while claiming player engagement in
World of Warcraft
at its highest point in the last decade.
Activison Blizzard Press Release - Shadowlands Fastest Selling PC Game of All Time
In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its
highest number of players on monthly or longer-term subscriptions
compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
Players have spent
more time in Azeroth year to date
than in the same period of any of the last 10 years.
In addition, total player time in game this year to date has nearly doubled compared to the same period last year.
“It’s been a huge thrill to enter this whole-new dimension of the Warcraft universe together with millions of players around the world,” said J. Allen Brack, president of Blizzard Entertainment. “It’s been equally rewarding to see players enjoying all of the new features and content in Shadowlands—whether they’re exploring new aspects of their characters with the Covenants or setting foot in WoW for the first time with the new-player experience in Exile’s Reach—and there’s much more to come.”
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