Team Liquid Acquires Limit - Introducing Liquid MMO
Team Liquid have announced their expansion into the MMO genre with the signing of Limit for World of Warcraft!
Introducting Liquid+ MMO
Limit is dropping their name to become
Max is becoming a minority owner in Team Liquid and acquire an equity position, overseeing how Liquid approaches MMOs.
Team Liquid will be hosting all the raiders in another upcoming Race to World First.
Azorea has joined Liquid as Liquid MMO General Manager.
Team Liquid Announcement
Team Liquid has made the following statement regarding the acquisition of Limit Guild for both World of Warcraft and Final Fantasy XIV.
Today, Team Liquid is tremendously proud to announce the signing of Limit Guild, one of the largest signings in TL history. Limit are legends in the World of Warcraft raiding community, having achieved World Firsts in Castle Nathria and Ny'alotha raids. Led by Max “Maximum” Smith, Limit Guild is one of the world’s most popular raiding guilds, with over 30 million viewed hours as they raced to make PvE history.
The acquisition of Limit Guild forms a major pillar of Liquid MMO: a new gaming vertical within Team Liquid that will tackle one of the world’s most popular genres — massively multiplayer online role-playing games. From the mythical regions of Azeroth, to the boundless wonder of Eorzea, Team Liquid is going all-in on MMOs with investments in players, content creators, staff and more. Our design philosophy for Liquid MMO is inspired by fantasy worlds, incorporating elements that might be found in the skylights of The Crystarium or the gates of Silvermoon.
The acquisition Limit Guild — accounting for 40+ players, coaches and staff — will form the foundation of Team Liquid’s entry into World of Warcraft and Final Fantasy XIV Online, with eyes on Riot Games’ future MMO offering. As the guild retires its Limit branding to become Liquid, Maximum will also acquire an equity position in Team Liquid and become a minority owner, overseeing how Liquid approaches the MMOs of today and tomorrow.
WoW Patch 9.2 is on the horizon, and with it, another fierce Race to World First. Team Liquid will be hosting 35 or more of our new raiders in one location as they chase glory within the Sepulcher of the First Ones, producing an expansive, upgraded Race to World First broadcast that will showcase every boss attempt along the way. More details about Team Liquid’s approach to the Race to World First broadcast to follow in the next few weeks.
In joining forces with the best raiding guild around, Team Liquid has a tremendous opportunity to extend our leadership from esports into the global MMO ecosystem. As we venture forth, we’re eager to apply Team Liquid's values of diversity, equity, inclusion, belonging, accessibility, and justice within our short term and long term plans. In addition to her responsibilities as Liquid MMO General Manager, Azorea will spearhead the creation of an advisory council of women in the space, aimed at developing resources and strategies that enable more women to grow as expert players. With Azorea’s expertise, Team Liquid will identify Cutting Edge raiding guilds led by women to shine a light on their communities, offer mentorship and create safer spaces for women to thrive.
This is only the beginning of Liquid MMO — we haven’t even touched the plans Team Liquid had for Liquid MMO PvP, future titles and how we plan to involve the community. Team Liquid is in this for the long haul, and can’t wait to work with more folks who share our belief in the space.
Some of their raiders have also made statements on the acquisition.
Omeed “Atlas” Atlaschi
I'm thrilled to be a part of Team Liquid and look forward to further establishing our spot as the best raiding guild in World of Warcraft.
Kevin “Thdlock” Arean
Super excited to be joining Team Liquid. I remember many years ago when I would watch LCS games and watch Team Liquid and now I am a part of it and to me it's honestly pretty insane. Excited to be competing under the Liquid brand and meeting all of those associated with it.
Cameron “Maevey” Cresswell
I’m super excited to be joining Team Liquid as part of their MMO roster. I can’t wait to see what we can achieve as a team under Liquid. This partnership can only bring great things to the MMO scene and I cannot wait to see the impact it has. Liquid as an organization promotes winning in every game they play which lines up well with my goal which is to always be winning in the race to world first. It is very exciting to be a part of a new organization lining up with a new raid tier and I hope we can perform our best and win.
Kevin “Atrocity” Bannick
The biggest trait that swayed us towards Team Liquid was their mentality. They truly care about winning. Receiving the opportunity to play for an organization that cares about victory as much as our team was impossible to pass up on. It tells us that our hard work was recognized and motivates us to work even harder. Our goal now will be to continue the legacy Team Liquid has created of being the winningest organization ever in esports.
Luke “Tagzz” Moran
Our team is extremely happy to be joining Team Liquid, and are excited to see what our combined efforts can achieve in the competitive MMO space. Our goals and values aligned from the start, and we look forward to bringing those same values to the community.
Team Liquid Statements
Steve Arhancet (Co-CEO)
When Team Liquid enters a new space, we do so intending to be the best. We maintained that philosophy with MMOs — wanting to work with the best to achieve competitive greatness. With Max and Limit, we found not only an excellent team with a proven track record, but an authentic group of individuals who pursue greatness with integrity, aligning perfectly with Team Liquid’s values as an organization.
Claire Hungate (President and COO)
Team Liquid places a high premium on diversity, equity, inclusion, belonging, accessibility, and justice in the esports and gaming space, and we’re going to apply those values throughout Liquid MMO. We have a tremendous opportunity to elevate marginalized voices by creating safer, more empathetic communities within the MMOs we enter. It’s a priority for Team Liquid to lay the groundwork for more women to earn top flight competitive opportunities, and at the very least, play in a space free from harassment and toxicity.”
Mike Milanov (Chief Business Development Officer)
As someone with a history in this genre, it’s amazing to see Liquid MMO finally take flight. We have been evaluating this for many months from a brand, commercial and athletic perspective. Bringing on board Max and team involved a sizable long term investment into a whole new ecosystem for Liquid and we are excited to grow this venture as we race for world firsts in World of Warcraft and new titles on the horizon
Max “Maximum” Smith (Guild Leader)
Couldn’t be happier to join Team Liquid. From the start, everyone at TL impressed us with their professionalism, their commitment to winning, their global presence and vision for expansion in MMOs. They’ve entrusted me with minority ownership of the company, a huge honor and responsibility I won’t take for granted.
Azorea (General Manager)
I have always been passionate about diversity and inclusion in the Warcraft community. It's so exciting to now have the opportunity and resources to make a significant impact in a space that means so much to me!
Limit in WoW
Limit Guild has grown significantly over the last few years and is one of the main competitors in the Race to World First for World of Warcraft.
In October 2019, Limit joined the Complexity Organization.
In February 2020, Limit claimed the World First clear of Mythic Ny'alotha, bringing home the title to NA for the first time since 2012.
In December 2020, Limit defended their World First title in Mythic Castle Nathria.
In July 2021, Limit lost the title to Echo in Mythic Sanctum of Domination.
In December 2021, Limit parted ways with Complexity.
We're excited to see what Team Liquid does with this new acquisition!
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