Spellbreak Development Studio Proletariat Acquired by Blizzard Entertainment
Blizzard Entertainment has acquired
! As reported by VentureBeat, the hundred plus person studio is being absorbed into Blizzard
specifically to bolster the World of Warcraft development team
and reduce the downtime between content updates, with additional comments from Blizzard President Mike Ybarra, WoW General Manager John Hight, and Proletariat CEO Seth Sivak.
Mike Ybarra, via VentureBeat
“We are putting players at the forefront of everything we do, and we are working hard to both meet and exceed their expectations,” said Mike Ybarra, president of Blizzard Entertainment, in a statement. “A big part of caring for our teams is making sure we have the resources to produce experiences our communities will love while giving our teams space to explore even more creative opportunities within their projects. Proletariat is a perfect fit for supporting Blizzard’s mission in bringing high-quality content to our players more often.”
The article continues with further comments from World of Warcraft General Manager John Hight regarding the huge demand for World of Warcraft content, extolling the virtue of Proletariat's already well-established remote workforce.
John Hight, via VentureBeat
“As you probably are aware, folks in World of Warcraft have a voracious appetite for content,” said Hight. ” And what we’ve seen over the last year is that we need to increase the amount of content that we can create, and the frequency with which we’re putting it in the hands of our players.”
“That’s one of the things that made this decision easy for us to start working with Proletariat, as they have a large remote work force,” Hight said.
Likewise, Proletariat CEO Seth Sivak comments on the studio's experience in games and the decision to
cease development of Spellbreak
, their free-to-play Battle Royale.
Seth Sivak, via VentureBeat
“Spellbreak was a critical success, and we felt like we really delivered something fresh in the battle royale genre,” Sivak said. “There is a lot of competition in that area, where you are competing with some of the biggest games in the world. We just couldn’t get the escape velocity necessary for us to continue to expand it.”
Sivak said, “As we looked at where what the next chapter was going to be for Proletariat, this opportunity just meant that we could accelerate what we wanted to do. Being able to work for the World of Warcraft audiences is really awesome. And the level of ambition on where I think both teams want to take World of Warcraft is incredibly exciting for us.”
“The really exciting part is what we’re going to build going forward,” Sivak said. “That was the real selling point for us, the level of ambition for what we want to do with World of Warcraft.”
Blizzard has yet to make an official announcement regarding the acquisition, though according to VentureBeat, Proletariat has been working with the Warcraft team since May of this year and some of their work will be featured in Dragonflight, though no specifics on exactly how far along their integration is at this point. As far as we're aware, it appears that the Proletariat staff will continue to be headquartered in Boston, working remotely on Dragonflight and future Blizzard projects.
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