Since so many people play the game at different levels, there's no unified narrative...The experience I'm seeking when I play World of Warcraft is not necessarily the same one that you're after. If your family gets together to play Monopoly, it's virtually guaranteed that everyone's there for the same reason, right? Nobody plays Monopoly to tell a story, or to socialize with new people, or to work together with lots of other people to accomplish a difficult task. You play Monopoly because you want to play a board game (a social activity) and you want to pit yourself against other people in a big game of “whoever has the most wins”. Monopoly is about having the most. That's it; there's nothing else to it. World of Warcraft is about...what?